Darpan Saxena

About Me

Hello! I am a Marketer by profession and a blogger by hobby.

I have worked in Product Management and Consultancy roles for over 2 years. Created several products, generating sales in crores. I specialize in Digital Marketing and in creating efficient sales funnels

Download Resume
  • MBA IIM Udaipur
  • Engineering Electronics & Communication
  • Blog SuperHeuristics.com
  • e-mail darpan@superheuristics.com
  • Residence New Delhi, India


Super Heuristics - Marketing Blog for MBAs

Feb 2018 - Present Founder & Marketing Consultant

  • Founder Super Heuristics
  • Achieved Google Page 1 ranking through on-site and off-site SEO pursuits
  • Acquired Facebook Ad leads at merely ₹6.10 & ₹7.50 per lead
  • Conducted a project-cum-Bootcamp to teach Digital Marketing to first-year students

CL Educate Ltd. (Career Launcher)

March 2019 - March 2020 Product Head MBA Plus

  • Product Head of MBA Plus (MBA + AI, ML, FRM, CFA, DM)
  • Responsible for conceptualizing the product, the pilot, the GTM and post sales servicing.

CL Educate Ltd. (Career Launcher)

May 2015 - Jun 2017 Executive, Marketing

  • Part of the Product and the Marketing teams for MBA and Law Products
  • Aided a 196% growth in revenue
  • Created & managed online products generating INR 2+ crores in revenue

Abbott, Singapore

Aug 2018 - Nov 2018 Management Consultant

  • Co-Marketing Strategy of Duphalac Product
  • Redesigned the Sales Strategy for Women's Health team
  • Devised Sales Incentive Strategy for the sales teams

Genpact Digital

Apr 2018 - Jun 2018 Management Intern

  • Competitor Analysis of AI-driven Pharmacovigilance solution
  • Proof-of-Concept of Big Data storage using Hadoop Distributions

Alstom T&D

May 2013 - Jul 2013 Engineering Intern

  • Data Communication in Substation Automation Systems (SAS)
  • Study of Legacy and Modern Protocols of IED Communication


Indian Institute of Management (IIM), Udaipur

2017-19 Master of Business Administration (MBA)

  • Subjects in Marketing & Analytics
  • Member - Saksham, the Entrepreneurship Cell
  • Did projects in Marketing Analytics and Predective Analytics
  • Mentored first-year students by teaching Digital Marketing

Amity University, Noida

2010-2014 Electronics & Communication Engineering

  • Awarded 'Best in Technical Innovation' by the ECE Department
  • Published Research Paper in the field of Data Communication
  • Vice President - Robotics & Embedded Systems Club of the University
  • Joint Secretary - IEEE International Conference SPIN organised on campus

Delhi Public School, Vasant Kunj

2010 Class XII (CBSE)

  • Physics, Chemistry, Mathematics, Computer Science and Physical Education

Delhi Public School, Vasant Kunj

2008 Class X (CBSE)

  • Science, Mathematics, Social Studies, English, Hindi

Some Achievements

Here are some of my professional achievements from the last few years

196% Growth in Online Revenue

196% Growth in Online Revenue

Utilized buyer persona to achieve that growth in an year at CL Educate

Saved INR 25 Lakhs from Marketing Spend

Saved INR 25 Lakhs from Marketing Spend

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Research Published at IIM Calcutta

Research Published at IIM Calcutta

Research on 'Creating Efficient B2C Sales Funnels in the Education Sector'

Google Page 1 Rankings within 2 weeks

Google Page 1 Rankings within 2 weeks

Used legitimate SEO techniques to achieve Google Page 1 rankings in 2 weeks

Business Skills

Digital Marketing
Facebook Ads
Google Ads (Adwords)
Social Media Marketing
Email Marketing
Strategic Marketing
Consumer Behaviour
Market Research
Product Management
Sales & Distribution Management
B2B Marketing
Marketing Analytics (SPSS)
Predictive Analytics (R Language)

Design Skills

Web Design

Print Design

Visual Effects (VFX)

Coding Skills


R Programming

Who am I?

Hi, I am Darpan Saxena.

I have been born and brought up in New Delhi in a joint family. I have been highly motivated always to make use of all the opportunities that I got by virtue of my family and my hard work.

My emphasis has always been on acquiring the best education and skills for myself. I am currently improving my skills in Data Science and Machine Learning in order make myself an indispensable professional.

My Core Values

The five core values that I strive to live by are the following:

My Life's Mission


"I wish to create something that has some value for someone"


I live with a sense of purpose which I have encapsulated in the statement above.

This statement has given me the strength and the drive to go ahead and do new and meaningful things each day at work or for my other pursuits.

SWOT Analysis

All MBAs and Marketers are fans of SWOT Analysis. It is almost a cliché now. So, here's a little SWOT Analysis of my own.

(Just click on the image if you have trouble viewing it in mobile)

Get in Touch

IIM Udaipur, Rajasthan
Available for Consulting

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